General Practice job located in Wilmington, Delaware

The Social Media Program Manager supports the strategic communication and brand visibility of the Physician-in-Chief (PIC) and Chief Scientific Officer (CSO) of (Login for Information) Children's Health by managing, developing, and executing a professional and timely social media strategy. This position ensures consistent, high-quality representation of enterprise priorities, including specialty services, research excellence, U.S. News & World Report (USNWR) reputation-building, conference engagement, and physician leadership visibility across platforms. The manager will collaborate closely with Marketing, Communications, departmental leaders, and the Office of the President/CEO to amplify (Login for Information)' mission of creating the healthiest generations of children.

Essential Functions:

Develop and implement a comprehensive social media strategy for the PIC and CSO that aligns with (Login for Information)' enterprise goals and elevates visibility across key specialties, research initiatives, and national platforms.

Create and manage a dynamic content calendar showcasing leadership thought pieces, national conference participation, research highlights, and clinical innovations.

Collaborate with Marketing and Communications and with the Office of the President/CEO to ensure consistent messaging, adherence to brand standards, and appropriate content review and approval workflows.

Lead digital storytelling efforts to highlight (Login for Information)' clinical and research strengths, particularly within the 10-10-10 specialty growth strategy and USNWR reputation-building campaigns.

Monitor and analyze social media engagement and metrics, providing monthly performance reports and data-driven recommendations to optimize impact and reach.

Coordinate live social media coverage for key events, conferences, and leadership engagements, ensuring timely, accurate, and professional representation.

Develop content partnerships with specialty leaders, faculty, and enterprise programs to promote cross-platform synergy and highlight physician and research excellence.

Stay informed on social media trends and emerging tools to enhance professional visibility and digital engagement for physician leaders.

Ensure compliance with (Login for Information)' privacy, communication, and branding policies across all platforms.

Support crisis communication needs related to PIC/CSO social channels as directed by leadership and Communications

Additional Requirements:

Bachelor's degree is required

Minimum of 3 years of social media or marketing required.

Experience working for Senior Management/Executives highly preferred.

About Us

(Login for Information) Children's Health is an internationally recognized children's health system. With more than 1.7 million patient encounters annually, we provide medical care in five states through two freestanding state-of-the-art children's hospitals - (Login for Information) Children's Hospital, Delaware and (Login for Information) Children's Hospital, Florida. Our pediatric network includes 80 primary-urgent-and specialty care practices and more than 40 hospitalists serving 19 affiliated hospitals. We generate annual revenues of more than $1.7 billion derived from patient services, contributions from the Alfred I. DuPont Trust, as well as other income.

As one of the nation's premier pediatric health systems, we're on a journey to discover better ways of approaching children's health. Putting as much focus on prevention as cures and working hand in hand with the community to make every child's world a place to thrive. It's a journey that extends beyond our nationally recognized clinical treatment to an entire integrated spectrum of research, advocacy, education, and prevention, leading to the healthiest generations of children ever.

Inclusion and belonging guide our growth and strategy. We are looking for individuals who are passionate about, and committed to, leading efforts to provide culturally relevant care, reducing health disparities, and helping build an inclusive and supportive environment. All of our associates are expected to ensure that these philosophies are embedded in their day-to-day work with colleagues, patients and families.

To learn more about (Login for Information) Children's and how we go well beyond medicine, visit us at (Login for Information)

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